When I first learned about SEO, I was amazed about how some of the simplest things could make such a major impact on your in- house SEO results. One prime example is Page Title.
So what is the Page Title? Take a look at the screenshot below of Amazon.com:
The page title for this webpage would be “Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more”. This is important for one reason: Search Engines find it valuable. When a Search Engine scan a page on a website, the first thing it will do is scan what the page title is for the page. This is to tell them what the page is about. For instance, when Google looks at Amazon’s homepage they know that Amazon’s site is for Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. That’s the first layer of the page title.
The second layer is that the order the keywords appear in the page title also has significance with Google. Very simply the keywords that appear first in the page title carry the most weight in Google search. So in terms of the Amazon example, the terms that carry the most weight are Amazon.com, then Online Shopping, then Electronics and so on. So make sure to include your most important keywords first in the page title.
There are lots of widgets and plug-ins that you can use to update your page titles. It is a simple change that can have huge impacts on the amount of traffic you receive from search specifically Google.
Note: I mentioned this to a friend who runs the blog fantasybaseballhotstove.com. After updating his blog to include player projections (he does a rankings countdown to spring training) in the page title, he’s seen an over 90% increase in overall traffic to his site. So it does work!
- If you have a website, update the page titles not only on your home page but on every page of your site. Make sure to use keywords that are specific to your industry and NOT just your company name (i.e. electrical contractor Foxboro as opposed to Jim Davis Electric).
- If you have a blog, make sure to spend 70% of your time on your blog post titles as these will be your page titles that drive traffic to your site.
- Keep track of the most popular pages on your site. Could the page titles used for these pages be the reason for the popularity?