Posted: January 13th, 2010 | Author: Brablc | Filed under: Inbound Marketing, Small Business Marketing Tools | Tags: SEO, Small Business, Tools | No Comments »
I’ve seen this question appear a lot over the past few months and I figured I’d address it. But first I’d like to explain some of the basics of what a blog does. A blog can be a great resource for SEO for a few reasons:
- A blog is a page creator for your website.
- Take a look at my blog in front of you and click on the title for this blog post. As you will see the post suddenly appears on its own page. Every single post you put on your blog creates a new page on your website. This is important for two reasons. First, it provides you with lot’s of opportunities to try out different keywords (all controlled by the blog post title) and see what sticks. Second, it increases the times that you have to receive inbound links to your site, which is by far the most important metric in appearing high in Google Search.
- A blog can make you a thought leader
- A blog can be a great way to be invaluable to your customer base. By providing remarkable content you can develop great relationships with users and leverage these great relationships into sales.
While blogs are a great resource for any business, there are a few things you should consider before jumping into one:
- Set Up a Blog using WordPress. It’s free and your Hosting Provider probably offers a one click install to make it easy for you.
- Determine the tone and theme that would be most useful to your customers. This can be the hardest part and is a constantly updated process. Ask questions of yourself such as downWhat topics in your industry are most relvant to your customers? What tools or advice can you provide that want sound salesy?
- Once you decide on a theme, keep a notebook with you solely for the purpose of writing down blog post ideas that come to you during the day or night. You never know
- Track the success of your blog posts using Google Analytics. Find out what content customers like the most and figure out ways to make this type of content more often.
Posted: January 9th, 2010 | Author: Brablc | Filed under: Inbound Marketing | Tags: search engine optimization, SEO | 2 Comments »
When I first learned about SEO, I was amazed about how some of the simplest things could make such a major impact on your in- house SEO results. One prime example is Page Title.
So what is the Page Title? Take a look at the screenshot below of Amazon.com:
The page title for this webpage would be “Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more”. This is important for one reason: Search Engines find it valuable. When a Search Engine scan a page on a website, the first thing it will do is scan what the page title is for the page. This is to tell them what the page is about. For instance, when Google looks at Amazon’s homepage they know that Amazon’s site is for Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. That’s the first layer of the page title.
The second layer is that the order the keywords appear in the page title also has significance with Google. Very simply the keywords that appear first in the page title carry the most weight in Google search. So in terms of the Amazon example, the terms that carry the most weight are Amazon.com, then Online Shopping, then Electronics and so on. So make sure to include your most important keywords first in the page title.
There are lots of widgets and plug-ins that you can use to update your page titles. It is a simple change that can have huge impacts on the amount of traffic you receive from search specifically Google.
Note: I mentioned this to a friend who runs the blog fantasybaseballhotstove.com. After updating his blog to include player projections (he does a rankings countdown to spring training) in the page title, he’s seen an over 90% increase in overall traffic to his site. So it does work!
- If you have a website, update the page titles not only on your home page but on every page of your site. Make sure to use keywords that are specific to your industry and NOT just your company name (i.e. electrical contractor Foxboro as opposed to Jim Davis Electric).
- If you have a blog, make sure to spend 70% of your time on your blog post titles as these will be your page titles that drive traffic to your site.
- Keep track of the most popular pages on your site. Could the page titles used for these pages be the reason for the popularity?